The outdoor living product manager for Lowes.com wanted to feature outdoor furniture on the website in order to boost lagging sales. Materials needed to be turned around in 24 hours.
My Role
I wrote the copy and collaborated with the visual designer to create a story that connects words and images with lifestyles, and to maintain that story throughout the outdoor living section of the website.
Voice & Tone
I chose to evoke the senses, inspiring customers to connect with the feeling they wanted to experience in their own back yard.
Ads as shown on lowes.com
Outcome
Outdoor furniture sales and store traffic for outdoor furniture increased.