The Landing Page
Wrote a landing page to prompt visitors to sign up for a lead magnet (the online marketing kickstart guide) in oder to grow the email iist. Ddesigned the page using a customized ConvertKit template.
The Auto-triggered Email
Wrote content for email message that is triggered after visitors sign up for the guide. Rather than allowing visitors to immediately download the guide, a link is included in the email rather in order to encourage a habit of opening emails.
The Lead Magnet
Wrote “The Online Marketing Kickstart Guide” and designed a fillable PDF using Canva.
Blog post: How to Create Your First Content Marketing Plan
Wrote a blog post to complement the lead magnet promo. The blog post outlines key aspects of a content marketing plan and incldes basic information on how to accomplish each step in the planng process. After a visitor spends three seconds on the page, a sign up form is triggered, prompting visitors to sign up for the guide.
Read How to Create Your First Content Marketing Plan >>
Read How to Create Your First Content Marketing Plan >>
